Nuitree Plantbased Beverages

Nuitree, the first plant-based beverage manufacturing and distribution company in the Middle East, initially had only a logo when I joined the project. My task was to develop the brand’s complete identity, including its storyline, tone of voice, personality, and design language.

After conducting a thorough market analysis and evaluating the competition in the region, I expanded the brand into a comprehensive suite of assets. This included a full set of brand guidelines, website design, stationery, event merchandise, and both marketing and corporate profiles.