Elite Berry & Elite Fresh

Elite Fresh and Elite Berry are consumer brands under Elite Global Fresh, a company that supplies Grade AAA, farm-fresh fruits and vegetables for both local and international distribution.

The leaf design used for both brands symbolizes growth and universal application across their packaging and branding. Collaborating with the agency, we refined the direction of the logos and packaging. We developed a storyline for the leaf motif and applied this concept to various patterns and color schemes, each representing the specific produce or product.