Artiserie - Vegan Ice Cream

Artiserie is a local artisanal vegan ice cream brand. The owner approached me with a vision board featuring elephants and pastel colors. However, she wanted the packaging to complement the brown tubs in which the ice cream is served.

The design aesthetic was crafted to reflect the essence of the Artiserie brand and its owner. The elephant was chosen as a symbol of vitality, and graphic elements were incorporated to enhance this theme. Various colors were used to represent the different flavors of the gelato.